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CLIENT: P. Marshall & Associates (PM&A) Engineering & Construction Management

OWNER: Greg Hazelhurst

ANNUAL SALES: $2-3 Million

LOCATION: Atlanta, Ga

FOUNDED IN: 2006

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BACKGROUND

Founded in 2006, PM&A is a privately held, multi-discipline engineering firm. Whether it’s designing the foundation and structure of a cell phone tower, or the plumbing and lighting of an office building, PM&A excels in designing what you see and what you don’t. As a national provider of engineering, technical and consulting services in the construction industry, PM&A works for architectural and construction firms, developers, telecommunications companies and educational institutions of all sizes. The company has offices in Atlanta, Charlotte, Dallas and Houston.

ASCENT DIGS DEEP

In getting to know PM&A, Ascent learned that the company is constantly striving to improve the way it presents itself to clients and its own employees. The problem lay primarily in their marketing materials, which did not reflect the excellence of the engineering and construction services they provided.

Greg Hazlehurst, Chief Evangelist for PM&A, explained that the company had a combination of sales sheets and brochures that were created in-house. The material was overly wordy and had a cookie-cutter feel. For example, the front page of every sales sheet looked exactly the same.

BUSINESS DEVELOPMENT GOALS

Like PM&A needed materials that were customized to each service they provided, as well as to every client and for all of their offices. For example, PM&A works with engineers from utility providers such as Sprint and Verizon. In addition, they frequently meet with general contractors and talk to property developers and building managers.They needed content and pieces that would be readable and resonate with these groups as well as their four offices. The look and style were first, and the wording and images had to make sense to an engineer, a building owner and a contractor – quite the challenge! 

ASCENT STEPS UP

The Ascent team spent hours examining, revising and optimizing content on the brochures and sales sheets, including layouts, images and fonts. Ascent wrote most of the content and spoke frequently with Greg Hazlehurst to nail down the copy.

The whole project took several months longer than anticipated. One reason was the time spent sifting through PM&A’s file of 3,000+ photographs. In addition to copy and photos, Ascent also produced marketing banners for trade shows.

In redesigning all the company’s sale sheets, Ascent initially went through a number of design concepts before selecting one that everyone agreed upon. Color was a key element with PM&A, particularly the electric green that had been used before and was a favorite.

A STRONG RELATIONSHIP

During the many hours spent with PM&A, Ascent learned that the Greg Hazlehurst was very particular about the images he wanted to use in the marketing materials. As a result, there was plenty of good-humored back-and-forth between Ascent and Greg.

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Ascent did an amazing job in getting to know and understand the PM&A culture. For months they worked closely with us, and were extremely responsive to our needs and flexible when situations changed. The work they did for our company has made a significant difference in how we present to clients.

Greg Hazelhurst

IN SUMMARY

At the conclusion of its work with PM&A, Ascent had made significant enhancements to this client’s image, with the redesign of eight full color, 2-sided sales sheets, including impactful photos coupled with content that explained PM&A’s capabilities and performance in every area. Each of the sales sheets has a distinctive front side and are tailored to eight different categories:

  • General Overview
  • Structural Engineering – Telecom
  • Real Estate Services
  • OSP Services
  • MEP Engineering
  • Climbing Services
  • Small Cell
  • Traditional Structural
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Jack Austin

Marketing Coordinator

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Jack is a marketing and communications professional who joins Ascent following a three-year stint in the healthcare staffing industry. 

 

Working as a member of the Ascent marketing team, Jack performs internal marketing automation tasks, analyzes web and marketing metrics, and creates multimedia content to highlight recent success stories with Ascent clients.

 

Born and raised in the Metro Atlanta area, Jack graduated from the University of Georgia in 2019 with a B.A. in Journalism and a certificate in Sports Media. He then went on to earn an M.B.A. from Georgia State University in December 2022, concentrating in the areas of marketing and business analytics.

Rhonda Hudson

Construction Accountant

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Rhonda has three decades of diverse Controller experience that spans various aspects of construction, including manufacturing, mechanical, electrical, flooring, and residential building contracting. Rhonda has an Associate’s Degree in Accounting and has consistently demonstrated expertise in optimizing operational efficiencies, tracking financial performance, conducting annual audits, and building a process around the monthly close process.

In addition to her accounting work, Rhonda has a broad proficiency in a wide range of accounting software platforms and has a knack for adapting to new technologies swiftly. She has facilitated smooth transitions during software migrations and provided system training to numerous companies.

Bridgit Lawhead

Marketing Project Manager

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Bridgit is a Marketing Project Manager, bringing a proven track record of managing accounts and marketing for diverse industries. Prior to joining Ascent Consulting, she was a Marketing Strategist for a small marketing agency that focused on transforming financial advisors’ businesses. Working with Marketing, Sales, and Upper Management to ensure strategic performance and management of tasks to appropriate team members, Bridgit helps manage the planning, development, design, execution, monitoring, and completion of all of our client marketing projects. 
 
Bridgit holds a Bachelor’s Degree in Speech Communication, with an emphasis in Public Relations from Valdosta State University. 

Kellie Barber

Office Manager

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With a career spanning over 25 years in both the public and private sectors, Kellie stands as a seasoned professional and a valuable asset to our Ascent team. A dedicated, results-driven individual, Kellie brings a wealth of experience to the organization.

She is no stranger to the world of construction and has a comprehensive understanding from both the project management and engineering perspective.  Kellie has a keen eye for detail and a commitment to delivering excellence.

Nazia Hasnain

Project Coordinator

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Nazia joined Ascent in the role of a project coordinator. Before joining Ascent, she served as a Web Project Coordinator.

With a rich background of 5 years of experience in the digital realm, she has been at the forefront of coordinating and managing web projects from concept to launch. With a blend of technical expertise and project management skills, she is dedicated to contributing to the success of diverse projects to ensure that projects not only meet but exceed expectations.

Gary Johnson

Consultant

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Gary grew up working summers from 7th grade through graduating college for a large plumbing and process piping contractor in Mobile, AL. After graduating from Auburn University with a BS in Computer Engineering, Gary spent the next 16 years working in the industrial automation industry with The Foxboro Company and the ERP software solutions space with JD Edwards.  

The 7 years with JD Edwards were primarily focused on the construction business, providing ERP software solutions to both large general contractors and large homebuilders. In 2003 Gary acquired a small residential plumbing contracting business in Pace, FL.  Over the next 17 years, Gary grew this business to three physical locations and more than 130 employees, performing commercial and residential plumbing projects in Florida, Alabama and Mississippi. 

In 2020, Gary sold the business and continued to work for the company on a consulting basis for 2 more years. The unusual background, including providing construction industry ERP software solutions as well as nearly 20 years acquiring, growing, operating and ultimately selling a large subcontracting business, gives Gary a unique perspective on the operations of a construction company. Gary holds master plumbing and gas fitter licenses in Florida, Alabama and Mississippi.

Stephen Crawford

Junior Consultant

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Stephen possesses nearly a decade of extensive financial, operational, and leadership expertise spanning diverse professional sectors, primarily centered on construction, development, and construction management. Before joining Ascent Consulting, he spent five years as a CPA at Ernst & Young. He then made significant contributions to an electrical construction company in an internal consulting capacity. Subsequently, he pursued multiple freelance roles, including a pivotal position as a Fractional Chief Transformation Officer (CTO).

Throughout his career, Stephen adeptly guided companies through various rapid growth phases, overseeing crucial financial matters, driving strategic growth initiatives, and managing back-office functions. He holds a BBA in Accounting and a Master of Accountancy from The University of Georgia.

Zachary Hickman

Project Coordinator

Zach Hickman headshot
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Zachary brings 10+ years of project management experience as an owners representative for clients and from the developer side of the business.

He began his career as an assistant project manager with a masonry subcontractor in Florida, before moving to Atlanta.

Daphene Koch

Consultant

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Daphene’s construction experience began working in her family’s mechanical construction company.

Next, she worked for a large EPC firm on projects in Texas and Malaysia. With over 15 years of construction industry experience on commercial and industrial projects. Her roles have included project manager, safety manager, construction services leader, and pipefitters helper.

While a professor at Purdue University in the School of Construction Management, she worked as a consultant to help construction companies improve processes, project management, workforce development to name a few. She has a BS, MS, and PhD from Purdue University and resides in Indiana.

Hakeem Slaughter

Marketing Coordinator

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Hakeem is a brand designer with over 10 years of experience. He has been a freelancer for about 9 years working with many different clients and industries under the following subjects: brand design, graphic design, web design, and social media marketing.

 

During that time freelancing, he also worked at many companies as a graphic and web designer. As well as taught disciplines of Art and Design to students varying from middle school age to college. As mentioned, he has a “jack of all trades” range but is quite proficient at WordPress and uses that knowledge to design cutting edge websites!

 

Hakeem specializes in branding, design, and creativity and is bringing his talents, skills, and passion to take Ascent Consulting to a new level!

Aimee Collier

Project Coordinator

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Aimee joins Ascent as a Project Coordinator supporting our Senior and Procore Consultants. With construction industry experience both in-field and back-of-house (ranging from project site coordination to contract management to software administration), she brings a holistic perspective of the day-to-day challenges faced by our clients. Her varied professional roles include software implementation and training, technical content creation and design, and coordinating across teams to bring projects to successful completion. She is excited to direct her passion for people and processes toward our customers.