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CLIENT: P. Marshall & Associates (PM&A) Engineering & Construction Management

OWNER: Greg Hazelhurst

ANNUAL SALES: $2-3 Million

LOCATION: Atlanta, Ga

FOUNDED IN: 2006

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BACKGROUND

Founded in 2006, PM&A is a privately held, multi-discipline engineering firm. Whether it’s designing the foundation and structure of a cell phone tower, or the plumbing and lighting of an office building, PM&A excels in designing what you see and what you don’t. As a national provider of engineering, technical and consulting services in the construction industry, PM&A works for architectural and construction firms, developers, telecommunications companies and educational institutions of all sizes. The company has offices in Atlanta, Charlotte, Dallas and Houston.

ASCENT DIGS DEEP

In getting to know PM&A, Ascent learned that the company is constantly striving to improve the way it presents itself to clients and its own employees. The problem lay primarily in their marketing materials, which did not reflect the excellence of the engineering and construction services they provided.

Greg Hazlehurst, Chief Evangelist for PM&A, explained that the company had a combination of sales sheets and brochures that were created in-house. The material was overly wordy and had a cookie-cutter feel. For example, the front page of every sales sheet looked exactly the same.

BUSINESS DEVELOPMENT GOALS

Like PM&A needed materials that were customized to each service they provided, as well as to every client and for all of their offices. For example, PM&A works with engineers from utility providers such as Sprint and Verizon. In addition, they frequently meet with general contractors and talk to property developers and building managers.They needed content and pieces that would be readable and resonate with these groups as well as their four offices. The look and style were first, and the wording and images had to make sense to an engineer, a building owner and a contractor – quite the challenge! 

ASCENT STEPS UP

The Ascent team spent hours examining, revising and optimizing content on the brochures and sales sheets, including layouts, images and fonts. Ascent wrote most of the content and spoke frequently with Greg Hazlehurst to nail down the copy.

The whole project took several months longer than anticipated. One reason was the time spent sifting through PM&A’s file of 3,000+ photographs. In addition to copy and photos, Ascent also produced marketing banners for trade shows.

In redesigning all the company’s sale sheets, Ascent initially went through a number of design concepts before selecting one that everyone agreed upon. Color was a key element with PM&A, particularly the electric green that had been used before and was a favorite.

A STRONG RELATIONSHIP

During the many hours spent with PM&A, Ascent learned that the Greg Hazlehurst was very particular about the images he wanted to use in the marketing materials. As a result, there was plenty of good-humored back-and-forth between Ascent and Greg.

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Ascent did an amazing job in getting to know and understand the PM&A culture. For months they worked closely with us, and were extremely responsive to our needs and flexible when situations changed. The work they did for our company has made a significant difference in how we present to clients.

Greg Hazelhurst

IN SUMMARY

At the conclusion of its work with PM&A, Ascent had made significant enhancements to this client’s image, with the redesign of eight full color, 2-sided sales sheets, including impactful photos coupled with content that explained PM&A’s capabilities and performance in every area. Each of the sales sheets has a distinctive front side and are tailored to eight different categories:

  • General Overview
  • Structural Engineering – Telecom
  • Real Estate Services
  • OSP Services
  • MEP Engineering
  • Climbing Services
  • Small Cell
  • Traditional Structural
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The team at Ascent is committed to helping our clients build better construction companies for profitability and performance.

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Zachary Hickman

Project Coordinator

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Zachary brings 10+ years of project management experience as an owners representative for clients and from the developer side of the business.

He began his career as an assistant project manager with a masonry subcontractor in Florida, before moving to Atlanta.

Daphene Koch

Consultant

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Daphene’s construction experience began working in her family’s mechanical construction company.

Next, she worked for a large EPC firm on projects in Texas and Malaysia. With over 15 years of construction industry experience on commercial and industrial projects. Her roles have included project manager, safety manager, construction services leader, and pipefitters helper.

While a professor at Purdue University in the School of Construction Management, she worked as a consultant to help construction companies improve processes, project management, workforce development to name a few. She has a BS, MS, and PhD from Purdue University and resides in Indiana.

Hakeem Slaughter

Marketing Coordinator

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Hakeem is a brand designer with over 10 years of experience. He has been a freelancer for about 9 years working with many different clients and industries under the following subjects: brand design, graphic design, web design, and social media marketing.

 

During that time freelancing, he also worked at many companies as a graphic and web designer. As well as taught disciplines of Art and Design to students varying from middle school age to college. As mentioned, he has a “jack of all trades” range but is quite proficient at WordPress and uses that knowledge to design cutting edge websites!

 

Hakeem specializes in branding, design, and creativity and is bringing his talents, skills, and passion to take Ascent Consulting to a new level!

Aimee Collier

Project Coordinator

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Aimee joins Ascent as a Project Coordinator supporting our Senior and Procore Consultants. With construction industry experience both in-field and back-of-house (ranging from project site coordination to contract management to software administration), she brings a holistic perspective of the day-to-day challenges faced by our clients. Her varied professional roles include software implementation and training, technical content creation and design, and coordinating across teams to bring projects to successful completion. She is excited to direct her passion for people and processes toward our customers.