While digital advertising is the hot sector of the marketing industry, there are times where tried and true measures simply work better. While more and more businesses have turned to the web, email, social and other digital channels, print publications have become less saturated and more cost-effective. You can also reach a larger audience by leveraging the mailing list of large trade publications to reach ideal clients.

Similarly, fewer companies send actual mail nowadays, resulting in less competition in the mailbox.  Reading content printed on paper also tends to leave an impression that lasts longer than online content or email, and well-designed printed materials may end up in the customers’ line of sight and mind for months or even years. 


PPC (Pay Per Click) advertising has several benefits for construction companies.  It has the ability to selectively target specific demographics and parameters to help ensure that your company is only shown to people who meet your criteria and are searching for your services. It also allows you total control over costs, including how much you pay per click and how much you spend per day.

By designing powerful ads that speak to your ideal audience, new clients can find you even when your website doesn’t show up on the first page of organic search results for your targeted search terms and keywords.

Trade Shows

Exhibiting at an industry-specific trade show can be a great way to advertise to a target market. Connecting with your prospects and clients in person can be a main driver for sales and marketing.

Ascent’s team is skilled at creating visually appealing booths and collateral, winning strategies for connecting with prospects, and supplying everything you’ll need to leave a lasting impression.

Zachary Hickman

Project Coordinator

Zachary brings 10+ years of project management experience as an owners representative for clients and from the developer side of the business.

He began his career as an assistant project manager with a masonry subcontractor in Florida, before moving to Atlanta.

Daphene Koch


Daphene’s construction experience began working in her family’s mechanical construction company.

Next, she worked for a large EPC firm on projects in Texas and Malaysia. With over 15 years of construction industry experience on commercial and industrial projects. Her roles have included project manager, safety manager, construction services leader, and pipefitters helper.

While a professor at Purdue University in the School of Construction Management, she worked as a consultant to help construction companies improve processes, project management, workforce development to name a few. She has a BS, MS, and PhD from Purdue University and resides in Indiana.

Hakeem Slaughter

Marketing Coordinator

Hakeem is a brand designer with over 10 years of experience. He has been a freelancer for about 9 years working with many different clients and industries under the following subjects: brand design, graphic design, web design, and social media marketing.


During that time freelancing, he also worked at many companies as a graphic and web designer. As well as taught disciplines of Art and Design to students varying from middle school age to college. As mentioned, he has a “jack of all trades” range but is quite proficient at WordPress and uses that knowledge to design cutting edge websites!


Hakeem specializes in branding, design, and creativity and is bringing his talents, skills, and passion to take Ascent Consulting to a new level!

Aimee Collier

Project Coordinator

Aimee joins Ascent as a Project Coordinator supporting our Senior and Procore Consultants. With construction industry experience both in-field and back-of-house (ranging from project site coordination to contract management to software administration), she brings a holistic perspective of the day-to-day challenges faced by our clients. Her varied professional roles include software implementation and training, technical content creation and design, and coordinating across teams to bring projects to successful completion. She is excited to direct her passion for people and processes toward our customers.