While digital advertising is the hot sector of the marketing industry, there are times where tried and true measures simply work better. While more and more businesses have turned to the web, email, social and other digital channels, print publications have become less saturated and more cost-effective. You can also reach a larger audience by leveraging the mailing list of large trade publications to reach ideal clients.
Similarly, fewer companies send actual mail nowadays, resulting in less competition in the mailbox. Reading content printed on paper also tends to leave an impression that lasts longer than online content or email, and well-designed printed materials may end up in the customers’ line of sight and mind for months or even years.
PPC (Pay Per Click) advertising has several benefits for construction companies. It has the ability to selectively target specific demographics and parameters to help ensure that your company is only shown to people who meet your criteria and are searching for your services. It also allows you total control over costs, including how much you pay per click and how much you spend per day.
By designing powerful ads that speak to your ideal audience, new clients can find you even when your website doesn’t show up on the first page of organic search results for your targeted search terms and keywords.
Exhibiting at an industry-specific trade show can be a great way to advertise to a target market. Connecting with your prospects and clients in person can be a main driver for sales and marketing.
Ascent’s team is skilled at creating visually appealing booths and collateral, winning strategies for connecting with prospects, and supplying everything you’ll need to leave a lasting impression.