SEO, SEM & Social Media


SEO stands for “Search Engine Optimization.” It is the process of getting website traffic from the free, organic, editorial or natural search results on search engines.

Are you satisfied with the number of visitors coming to your website? What about your bounce rate and responses to your conversion points? If you’re disappointed, it could be that your website needs stronger optimization so it will be noticed by Google, Yahoo, Bing, and other search engines your customers turn to when they need your services.

Ascent understands our clients’ business and helps generate more relevant traffic and sales leads through a variety of SEO strategies:


SEM (Search Engine Marketing) describes the paid advertising appearing on a search engine results page. SEM involves buying PPC (pay-per-click) ads that display among the search engine results. Such ads may be placed through Google Ads, Microsoft Advertising (for Bing), or other search engines.

The main goal of SEM is to drive traffic to a website by optimizing its ranking or paying for the website to appear in search-engine results pages.

SEM practices include:

Social Media

In today’s online world, your digital presence is almost as important as your physical presence. People look to your social media to gauge your technical prowess, work history and competitiveness. While most construction companies aren’t going to get clients from a Facebook post, social media does have a part to play in your marketing and growth strategy.

Both Google and Bing use social media signals as part of their ranking systems for search results. Links published on your company’s social media profiles can improve your website’s organic search engine rankings and increase its targeted traffic.

Social media can also be leveraged to build brand awareness and serve as a recruiting tool for top talent.  Employment candidates increasingly use social media to research potential employers to learn about them.

Ascent helps our clients manage their social media channels, finding or generating relevant content, publishing company updates, and ensuring a seamless experience between platforms for visitors.

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Could you benefit from the advice of a construction business expert? In our 30-minute call, you will get recommendations for immediate adjustments that will improve the performance and profitability of YOUR construction company.

Zachary Hickman

Project Coordinator

Zachary brings 10+ years of project management experience as an owners representative for clients and from the developer side of the business.

He began his career as an assistant project manager with a masonry subcontractor in Florida, before moving to Atlanta.

Daphene Koch


Daphene’s construction experience began working in her family’s mechanical construction company.

Next, she worked for a large EPC firm on projects in Texas and Malaysia. With over 15 years of construction industry experience on commercial and industrial projects. Her roles have included project manager, safety manager, construction services leader, and pipefitters helper.

While a professor at Purdue University in the School of Construction Management, she worked as a consultant to help construction companies improve processes, project management, workforce development to name a few. She has a BS, MS, and PhD from Purdue University and resides in Indiana.

Hakeem Slaughter

Marketing Coordinator

Hakeem is a brand designer with over 10 years of experience. He has been a freelancer for about 9 years working with many different clients and industries under the following subjects: brand design, graphic design, web design, and social media marketing.


During that time freelancing, he also worked at many companies as a graphic and web designer. As well as taught disciplines of Art and Design to students varying from middle school age to college. As mentioned, he has a “jack of all trades” range but is quite proficient at WordPress and uses that knowledge to design cutting edge websites!


Hakeem specializes in branding, design, and creativity and is bringing his talents, skills, and passion to take Ascent Consulting to a new level!

Aimee Collier

Project Coordinator

Aimee joins Ascent as a Project Coordinator supporting our Senior and Procore Consultants. With construction industry experience both in-field and back-of-house (ranging from project site coordination to contract management to software administration), she brings a holistic perspective of the day-to-day challenges faced by our clients. Her varied professional roles include software implementation and training, technical content creation and design, and coordinating across teams to bring projects to successful completion. She is excited to direct her passion for people and processes toward our customers.