SEO, SEM & Social Media

SEO

SEO stands for “Search Engine Optimization.” It is the process of getting website traffic from the free, organic, editorial or natural search results on search engines.

Are you satisfied with the number of visitors coming to your website? What about your bounce rate and responses to your conversion points? If you’re disappointed, it could be that your website needs stronger optimization so it will be noticed by Google, Yahoo, Bing, and other search engines your customers turn to when they need your services.

Ascent understands our clients’ business and helps generate more relevant traffic and sales leads through a variety of SEO strategies:

SEM

SEM (Search Engine Marketing) describes the paid advertising appearing on a search engine results page. SEM involves buying PPC (pay-per-click) ads that display among the search engine results. Such ads may be placed through Google Ads, Microsoft Advertising (for Bing), or other search engines.

The main goal of SEM is to drive traffic to a website by optimizing its ranking or paying for the website to appear in search-engine results pages.

SEM practices include:

Social Media

In today’s online world, your digital presence is almost as important as your physical presence. People look to your social media to gauge your technical prowess, work history and competitiveness. While most construction companies aren’t going to get clients from a Facebook post, social media does have a part to play in your marketing and growth strategy.

Both Google and Bing use social media signals as part of their ranking systems for search results. Links published on your company’s social media profiles can improve your website’s organic search engine rankings and increase its targeted traffic.

Social media can also be leveraged to build brand awareness and serve as a recruiting tool for top talent.  Employment candidates increasingly use social media to research potential employers to learn about them.

Ascent helps our clients manage their social media channels, finding or generating relevant content, publishing company updates, and ensuring a seamless experience between platforms for visitors.

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