Strategic Business Planning

Strategic Business Planning is a series of logical and creative steps to identify the long-term business objectives ranked by importance. Simply put, it’s a roadmap to grow and optimize your business.

Strategic Business planning is essential for a construction company’s long-term growth and success. Business plans provide companies with the tools to track growth, establish budgets and prepare for unforeseen changes in the marketplace. A strategic plan includes many elements a business can utilize to attract financing and manage company objectives. Construction businesses must clearly define the company’s goals and conduct research to properly understand industry trends for optimal results.

The goals of strategic business planning


Ascent utilizes the proven SWOT methodology (Strengths, Weaknesses, Opportunities, and Threats) when helping clients develop their Strategic Business Plans.

Strengths and Weaknesses are internal to your company—things that you have some control over and can change. Examples include who is on your team, your software and tools, and your location.
Opportunities and Threats are external—things that are going on outside your company, in the larger market. You can take advantage of opportunities and protect against threats, but you can’t change them. Examples include competitors, price of materials, and available project opportunities.

We charge a fixed fee for this service, based on the size of your company.

Starting at $30,000

We will apply 50% of this fee as a credit towards the execution of future resulting projects (within 3 months).

Could you benefit from the advice of a construction business expert? In our 30-minute call, you will get recommendations for immediate adjustments that will improve the performance and profitability of YOUR construction company.

Aimee Collier

Project Coordinator

Aimee joins Ascent as a Project Coordinator supporting our Senior and Procore Consultants. With construction industry experience both in-field and back-of-house (ranging from project site coordination to contract management to software administration), she brings a holistic perspective of the day-to-day challenges faced by our clients. Her varied professional roles include software implementation and training, technical content creation and design, and coordinating across teams to bring projects to successful completion. She is excited to direct her passion for people and processes toward our customers.