Strategic Marketing Campaigns

Once you have an established Growth Strategy, you need a Strategic Marketing Campaign to successfully execute the strategy.  Ascent specializes in designing and executing strategic marketing campaigns for construction companies. We understand the unique value propositions that construction companies offer to their ideal clients, which makes us the ideal choice for all your marketing needs.

Successful marketing campaigns

Successful marketing campaigns consist of three key components: Ideal Clients, Powerful Messaging, and Effective Delivery.

Read one of our recent Success Stories about a Strategic Marketing campaign for an Electrical Contractor

Ideal Clients

Identifying your Ideal Client is the foundation of an effective marketing campaign. You need to know your audience to know what to say and how to say it.

Powerful Messaging

A Powerful Message speaks directly to your Ideal Clients. It either speaks to a problem they have or a goal they want to reach. The message also explains why you are the best suited to help them, communicating your Unique Selling Proposition (USP).

Effective Delivery

The Best Delivery Method ensures that your Powerful Message is received and heard by your Ideal Clients. A blend of delivery methods is often tested and evaluated to create a powerful Marketing Mix that drives engagement.

The last component of a strategic marketing campaign is to measure its performance over time, determine what’s working (and what isn’t), and adjust the strategy based on this data.  By leveraging multiple data collection platforms, aggregating and analyzing the data, and making calculated adjustments, we help ensure our clients’ campaigns continue to generate real-world results.

Additionally, a professionally implemented Customer Relationship Management (CRM) system delivers many benefits for sales, marketing, service and other teams. By tracking all of your sales activities and automating repetitive tasks, your sales team can spend less time on data entry and more on selling.

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Could you benefit from the advice of a construction business expert? In our 30-minute call, you will get recommendations for immediate adjustments that will improve the performance and profitability of YOUR construction company.

Zachary Hickman

Project Coordinator

Zachary brings 10+ years of project management experience as an owners representative for clients and from the developer side of the business.

He began his career as an assistant project manager with a masonry subcontractor in Florida, before moving to Atlanta.

Daphene Koch


Daphene’s construction experience began working in her family’s mechanical construction company.

Next, she worked for a large EPC firm on projects in Texas and Malaysia. With over 15 years of construction industry experience on commercial and industrial projects. Her roles have included project manager, safety manager, construction services leader, and pipefitters helper.

While a professor at Purdue University in the School of Construction Management, she worked as a consultant to help construction companies improve processes, project management, workforce development to name a few. She has a BS, MS, and PhD from Purdue University and resides in Indiana.

Hakeem Slaughter

Marketing Coordinator

Hakeem is a brand designer with over 10 years of experience. He has been a freelancer for about 9 years working with many different clients and industries under the following subjects: brand design, graphic design, web design, and social media marketing.


During that time freelancing, he also worked at many companies as a graphic and web designer. As well as taught disciplines of Art and Design to students varying from middle school age to college. As mentioned, he has a “jack of all trades” range but is quite proficient at WordPress and uses that knowledge to design cutting edge websites!


Hakeem specializes in branding, design, and creativity and is bringing his talents, skills, and passion to take Ascent Consulting to a new level!

Aimee Collier

Project Coordinator

Aimee joins Ascent as a Project Coordinator supporting our Senior and Procore Consultants. With construction industry experience both in-field and back-of-house (ranging from project site coordination to contract management to software administration), she brings a holistic perspective of the day-to-day challenges faced by our clients. Her varied professional roles include software implementation and training, technical content creation and design, and coordinating across teams to bring projects to successful completion. She is excited to direct her passion for people and processes toward our customers.