Fractional CMO Services

Fractional Chief Marketing Officer (CMO) Services

Construction companies need dynamic marketing leadership to ensure that they find and maintain a robust customer base and help define who they are and what they do best. Customer relationship management (CRM) software, market analytics, search engine optimization (SEO) and sales tracking are only a few of the marketing tasks that construction companies need to master to successfully operate their businesses and maximize their sales process.

A CMO will generally be responsible for three areas of a company’s success: 

Daily Operations

A CMO will take on the responsibilities of overseeing a company’s marketing activities and marketing channels to propel the company’s brand and customer engagement forward. He or she will focus on understanding sales data, tracking customers and competition, and coordinating internally with other company executives and marketing staff to set and execute corporate marketing goals.

Marketing Strategy

A CMO is responsible for managing a company’s marketing strategy, whether that means reshaping and updating a current strategy or devising a new strategy due to changing market conditions or competitive landscapes. They study market research, data analysis, and advertising opportunities to develop a plan for how and when to deploy company resources for maximum customer attraction and interaction.

Special Projects

A CMO may be responsible for a special marketing project such as providing short-term or long-term market forecasts, developing marketing budgets for the year ahead, or overseeing a new website to refresh, rebrand or reintroduce the company to the market. They utilize the company’s resources to find the best ways to increase sales and create a competitive advantage.

Do You Need A CMO?

A savvy CMO can make all the difference to the long-term success of your construction business. A fractional CMO can do the same thing, while giving your company the opportunity to leverage the expertise of an experienced marketing executive without incurring the costs or overhead associated with a full-time employee.

Your company may require a fractional CMO for any of the following reasons:

  • To oversee daily marketing activities that may include creating engaging content for your marketing platforms, to track construction trends that relate to your business, or to develop a new advertising campaign that will jumpstart your customer engagement.
  • To develop a new marketing strategy that aligns with your company’s goals for growth and expansion; to revise and implement an existing marketing strategy that needs additional attention so that your company can convert prospective customers into new customers.
  • To manage a special marketing project like developing and launching a new website, consolidating and organizing customer information into a new CRM platform; to roll out a brand continuity initiative; or introducing marketing-related technology such as social media, websites, and other digital content to your company.

A fractional Chief Marketing Officer provides marketing, analytical, and strategic expertise to your construction company on a part-time, subscription, or short-term contract basis. Ascent Consulting is here to provide fractional CMO services when your company is ready for additional marketing expertise but isn’t ready for a full-time CMO.

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