Fractional CMO Services

Fractional Chief Marketing Officer (CMO) Services

Construction companies need dynamic marketing leadership to ensure that they find and maintain a robust customer base and help define who they are and what they do best. Customer relationship management (CRM) software, market analytics, search engine optimization (SEO) and sales tracking are only a few of the marketing tasks that construction companies need to master to successfully operate their businesses and maximize their sales process.

A CMO will generally be responsible for three areas of a company’s success: 

Daily Operations

A CMO will take on the responsibilities of overseeing a company’s marketing activities and marketing channels to propel the company’s brand and customer engagement forward. He or she will focus on understanding sales data, tracking customers and competition, and coordinating internally with other company executives and marketing staff to set and execute corporate marketing goals.

Marketing Strategy

A CMO is responsible for managing a company’s marketing strategy, whether that means reshaping and updating a current strategy or devising a new strategy due to changing market conditions or competitive landscapes. They study market research, data analysis, and advertising opportunities to develop a plan for how and when to deploy company resources for maximum customer attraction and interaction.

Special Projects

A CMO may be responsible for a special marketing project such as providing short-term or long-term market forecasts, developing marketing budgets for the year ahead, or overseeing a new website to refresh, rebrand or reintroduce the company to the market. They utilize the company’s resources to find the best ways to increase sales and create a competitive advantage.

Do You Need A CMO?

A savvy CMO can make all the difference to the long-term success of your construction business. A fractional CMO can do the same thing, while giving your company the opportunity to leverage the expertise of an experienced marketing executive without incurring the costs or overhead associated with a full-time employee.

Your company may require a fractional CMO for any of the following reasons:

  • To oversee daily marketing activities that may include creating engaging content for your marketing platforms, to track construction trends that relate to your business, or to develop a new advertising campaign that will jumpstart your customer engagement.
  • To develop a new marketing strategy that aligns with your company’s goals for growth and expansion; to revise and implement an existing marketing strategy that needs additional attention so that your company can convert prospective customers into new customers.
  • To manage a special marketing project like developing and launching a new website, consolidating and organizing customer information into a new CRM platform; to roll out a brand continuity initiative; or introducing marketing-related technology such as social media, websites, and other digital content to your company.

A fractional Chief Marketing Officer provides marketing, analytical, and strategic expertise to your construction company on a part-time, subscription, or short-term contract basis. Ascent Consulting is here to provide fractional CMO services when your company is ready for additional marketing expertise but isn’t ready for a full-time CMO.

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Zachary Hickman

Project Coordinator

Zachary brings 10+ years of project management experience as an owners representative for clients and from the developer side of the business.

He began his career as an assistant project manager with a masonry subcontractor in Florida, before moving to Atlanta.

Daphene Koch

Consultant

Daphene’s construction experience began working in her family’s mechanical construction company.

Next, she worked for a large EPC firm on projects in Texas and Malaysia. With over 15 years of construction industry experience on commercial and industrial projects. Her roles have included project manager, safety manager, construction services leader, and pipefitters helper.

While a professor at Purdue University in the School of Construction Management, she worked as a consultant to help construction companies improve processes, project management, workforce development to name a few. She has a BS, MS, and PhD from Purdue University and resides in Indiana.

Hakeem Slaughter

Marketing Coordinator

Hakeem is a brand designer with over 10 years of experience. He has been a freelancer for about 9 years working with many different clients and industries under the following subjects: brand design, graphic design, web design, and social media marketing.

 

During that time freelancing, he also worked at many companies as a graphic and web designer. As well as taught disciplines of Art and Design to students varying from middle school age to college. As mentioned, he has a “jack of all trades” range but is quite proficient at WordPress and uses that knowledge to design cutting edge websites!

 

Hakeem specializes in branding, design, and creativity and is bringing his talents, skills, and passion to take Ascent Consulting to a new level!

Aimee Collier

Project Coordinator

Aimee joins Ascent as a Project Coordinator supporting our Senior and Procore Consultants. With construction industry experience both in-field and back-of-house (ranging from project site coordination to contract management to software administration), she brings a holistic perspective of the day-to-day challenges faced by our clients. Her varied professional roles include software implementation and training, technical content creation and design, and coordinating across teams to bring projects to successful completion. She is excited to direct her passion for people and processes toward our customers.