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CLIENT: LOVVORN CONSTRUCTION COMMERCIAL GENERAL CONTRACTOR

LOCATION: Atlanta, Ga

FOUNDED: 1996

BACKGROUND

Lovvorn Construction is a licensed general contractor specializing in commercial and industrial projects. Tony Lovvorn started the family-owned business in 1996 with his wife, Debbie. Their son, Wesley, is now the CEO. Since its founding, Lovvorn has successfully completed over $65 million in construction projects, including 32 churches, 19 school and 10 local government projects. 

CHALLENGE

To continue to expand their business, Lovvorn needed to update & upgrade their existing marketing materials and website. Just as important was the formidable task of researching and identifying potential markets that offered the best opportunities for Lovvorn. The company asked Ascent Consulting to partner with them in meeting these challenges.

PROJECT HIGHLIGHTS AND RESULTS

KEY STEPS

An important first step for Ascent was to examine Lovvorn’s project history and identify market sectors that offered the highest potential for growth. After extensive research, Ascent recommended that Lovvorn pursue opportunities in four sectors:

  • Churches & Religious projects
  • Assisted Living & Memory Care facilities
  • Small Industrial & Manufacturing projects
  • Franchise Restaurants

MARKET SECTOR OPPORTUNITIES

Columbarium Projects: Lovvorn was already pursuing a new Columbarium project with the Archdiocese of Atlanta’s Catholic Construction Services, Inc. (CCSI). To assist in this venture, Ascent researched CCSI and Columbarium projects. In addition, Ascent provided detailed questions and strategy coaching to help prepare for successful meetings between Lovvorn and CCSI.

Church Projects: Ascent designed marketing collateral to showcase Lovvorn’s church construction experience. Ascent also provided research, strategy development, interview questions and sales coaching that helped Lovvorn pursue these opportunities.

Assisted Living/Memory Care: After completing a Memory Care Center in 2014, Lovvorn wished to pursue additional Senior Living and Memory Care projects. They saw this as a growing market where they had already experienced success.

Ascent’s research indicated a strong potential in the sector for continual market growth and construction opportunities for Lovvorn.  They identified the top Assisted Living Residence companies that operate in Lovvorn’s geographical footprint and generated detailed research reports which provided regional office, key personnel and contact information for each company. 

Small Industrial & Manufacturing Projects: In their focus on small to mid-size industrial and manufacturing companies, Lovvorn wished to target firms that were outgrowing their current facilities or wanting to relocate from a rental space into a self-owned building.

Since this is an unpredictable market, a broad outreach to a large volume of potential clients was deemed the best strategy. Ascent generated a list of 1,100+ companies that fit a detailed potential client profile. To connect with this audience, Ascent developed a tri-fold brochure with content tailored to these potential clients, including an incentive offer to contact Lovvorn.  Ascent also created and managed a three-month digital marketing campaign and provided full analytics to Lovvorn which identified interested companies.

Franchise Restaurants: Lovvorn had recently completed a Dunkin’ Donuts project and wished to pursue additional projects in the Franchise and Small Restaurant market sector.  They had a portfolio of several completed restaurant projects and asked Ascent help build out the marketing for this vertical.

Ascent interviewed construction professionals with experience on these projects and found that Corporate and Franchise leads contained the most potential for new opportunities.

After determining that Real Estate Developers and Management Professionals would also be an excellent audience for these types of projects, Ascent generated a list of 1000+ potential leads. Ascent then designed a four-page brochure tailored to this market sector, along with a digital email and marketing campaign.

Ascent Consulting has been an outstanding partner for us as we build for today and look to the future. We could not have done the research or developed the materials needed to compete and thrive in our desired business environment without them. They are a pleasure to work with.

Wesley Lovvorn, CEO

CONCLUSION

In addition to providing extensive research that validated these market sector selections, Ascent met Lovvorn’s needs by:

  • Developing printed sales collateral and digital email campaigns targeted to decision-makers and audiences within each of the sectors.
  • Providing a complete redesign of Lovvorn’s website to further support the marketing and sales efforts in these sectors.
  • Designing and delivering a trade show booth for Lovvorn.

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Jack Austin

Marketing Coordinator

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Jack is a marketing and communications professional who joins Ascent following a three-year stint in the healthcare staffing industry. 

 

Working as a member of the Ascent marketing team, Jack performs internal marketing automation tasks, analyzes web and marketing metrics, and creates multimedia content to highlight recent success stories with Ascent clients.

 

Born and raised in the Metro Atlanta area, Jack graduated from the University of Georgia in 2019 with a B.A. in Journalism and a certificate in Sports Media. He then went on to earn an M.B.A. from Georgia State University in December 2022, concentrating in the areas of marketing and business analytics.

Rhonda Hudson

Construction Accountant

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Rhonda has three decades of diverse Controller experience that spans various aspects of construction, including manufacturing, mechanical, electrical, flooring, and residential building contracting. Rhonda has an Associate’s Degree in Accounting and has consistently demonstrated expertise in optimizing operational efficiencies, tracking financial performance, conducting annual audits, and building a process around the monthly close process.

In addition to her accounting work, Rhonda has a broad proficiency in a wide range of accounting software platforms and has a knack for adapting to new technologies swiftly. She has facilitated smooth transitions during software migrations and provided system training to numerous companies.

Bridgit Lawhead

Marketing Project Manager

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Bridgit is a Marketing Project Manager, bringing a proven track record of managing accounts and marketing for diverse industries. Prior to joining Ascent Consulting, she was a Marketing Strategist for a small marketing agency that focused on transforming financial advisors’ businesses. Working with Marketing, Sales, and Upper Management to ensure strategic performance and management of tasks to appropriate team members, Bridgit helps manage the planning, development, design, execution, monitoring, and completion of all of our client marketing projects. 
 
Bridgit holds a Bachelor’s Degree in Speech Communication, with an emphasis in Public Relations from Valdosta State University. 

Kellie Barber

Office Manager

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With a career spanning over 25 years in both the public and private sectors, Kellie stands as a seasoned professional and a valuable asset to our Ascent team. A dedicated, results-driven individual, Kellie brings a wealth of experience to the organization.

She is no stranger to the world of construction and has a comprehensive understanding from both the project management and engineering perspective.  Kellie has a keen eye for detail and a commitment to delivering excellence.

Nazia Hasnain

Project Coordinator

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Nazia joined Ascent in the role of a project coordinator. Before joining Ascent, she served as a Web Project Coordinator.

With a rich background of 5 years of experience in the digital realm, she has been at the forefront of coordinating and managing web projects from concept to launch. With a blend of technical expertise and project management skills, she is dedicated to contributing to the success of diverse projects to ensure that projects not only meet but exceed expectations.

Gary Johnson

Consultant

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Gary grew up working summers from 7th grade through graduating college for a large plumbing and process piping contractor in Mobile, AL. After graduating from Auburn University with a BS in Computer Engineering, Gary spent the next 16 years working in the industrial automation industry with The Foxboro Company and the ERP software solutions space with JD Edwards.  

The 7 years with JD Edwards were primarily focused on the construction business, providing ERP software solutions to both large general contractors and large homebuilders. In 2003 Gary acquired a small residential plumbing contracting business in Pace, FL.  Over the next 17 years, Gary grew this business to three physical locations and more than 130 employees, performing commercial and residential plumbing projects in Florida, Alabama and Mississippi. 

In 2020, Gary sold the business and continued to work for the company on a consulting basis for 2 more years. The unusual background, including providing construction industry ERP software solutions as well as nearly 20 years acquiring, growing, operating and ultimately selling a large subcontracting business, gives Gary a unique perspective on the operations of a construction company. Gary holds master plumbing and gas fitter licenses in Florida, Alabama and Mississippi.

Stephen Crawford

Junior Consultant

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Stephen possesses nearly a decade of extensive financial, operational, and leadership expertise spanning diverse professional sectors, primarily centered on construction, development, and construction management. Before joining Ascent Consulting, he spent five years as a CPA at Ernst & Young. He then made significant contributions to an electrical construction company in an internal consulting capacity. Subsequently, he pursued multiple freelance roles, including a pivotal position as a Fractional Chief Transformation Officer (CTO).

Throughout his career, Stephen adeptly guided companies through various rapid growth phases, overseeing crucial financial matters, driving strategic growth initiatives, and managing back-office functions. He holds a BBA in Accounting and a Master of Accountancy from The University of Georgia.

Zachary Hickman

Project Coordinator

Zach Hickman headshot
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Zachary brings 10+ years of project management experience as an owners representative for clients and from the developer side of the business.

He began his career as an assistant project manager with a masonry subcontractor in Florida, before moving to Atlanta.

Daphene Koch

Consultant

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Daphene’s construction experience began working in her family’s mechanical construction company.

Next, she worked for a large EPC firm on projects in Texas and Malaysia. With over 15 years of construction industry experience on commercial and industrial projects. Her roles have included project manager, safety manager, construction services leader, and pipefitters helper.

While a professor at Purdue University in the School of Construction Management, she worked as a consultant to help construction companies improve processes, project management, workforce development to name a few. She has a BS, MS, and PhD from Purdue University and resides in Indiana.

Hakeem Slaughter

Marketing Coordinator

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Hakeem is a brand designer with over 10 years of experience. He has been a freelancer for about 9 years working with many different clients and industries under the following subjects: brand design, graphic design, web design, and social media marketing.

 

During that time freelancing, he also worked at many companies as a graphic and web designer. As well as taught disciplines of Art and Design to students varying from middle school age to college. As mentioned, he has a “jack of all trades” range but is quite proficient at WordPress and uses that knowledge to design cutting edge websites!

 

Hakeem specializes in branding, design, and creativity and is bringing his talents, skills, and passion to take Ascent Consulting to a new level!

Aimee Collier

Project Coordinator

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Aimee joins Ascent as a Project Coordinator supporting our Senior and Procore Consultants. With construction industry experience both in-field and back-of-house (ranging from project site coordination to contract management to software administration), she brings a holistic perspective of the day-to-day challenges faced by our clients. Her varied professional roles include software implementation and training, technical content creation and design, and coordinating across teams to bring projects to successful completion. She is excited to direct her passion for people and processes toward our customers.