SEO, SEM & Social Media
How can SEO help my construction business?
Search Engine Optimization (SEO) involves employing diverse strategies to enhance a website’s usability, quality, and visibility, ultimately increasing traffic from unpaid search engine results. Improving your website’s SEO will elevate its ranking on search engine results pages by delivering relevant, high-quality, and authoritative content to users.
Ascent Marketing’s holistic approach to SEO guarantees that your website ranks for search terms most relevant to your industry and target audience. Our experts craft comprehensive strategies tailored to your services through in-depth keyword research, competitor and industry analysis, and professional writing.
Website Structure
Content Development
Keyword integration
Coding and metadata
SEM
Search Engine Marketing (SEM) refers to the practice of placing paid advertisements on search engine results pages. SEM involves purchasing pay-per-click (PPC) ads that appear alongside organic search results. These ads can be placed through platforms like Google Ads, social media, or other search engines.
The primary objective of SEM is to drive traffic to your website by paying for its appearance in search engine results. When combined with organic SEO, SEM helps your website reach the ideal client demographics, comprehensively enhancing lead generation.
SEM practices include:
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Retargeting
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Geotargeting
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Mobile Targeting
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Demographic Targeting
Read More: Why SEO, Content, & Functionality Matter To Your Construction Company
Read one of our Marketing Success Stories
Social Media
In today’s online world, your digital presence is almost as important as your physical presence. People look to your social media to gauge your technical prowess, work history and competitiveness. While most construction companies aren’t going to get clients from a Facebook post, social media does have a part to play in your marketing and growth strategy.
Both Google and Bing use social media signals as part of their ranking systems for search results. Links published on your company’s social media profiles can improve your website’s organic search engine rankings and increase its targeted traffic.
Social media can also be leveraged to build brand awareness and serve as a recruiting tool for top talent. Employment candidates increasingly use social media to research potential employers to learn about them.
Ascent helps our clients manage their social media channels, finding or generating relevant content, publishing company updates, and ensuring a seamless experience between platforms for visitors.
Is social media really worth the effort? Read our marketing director’s Social Media Guide for General Contractors
