Strategic Marketing Campaigns
Once you have an established Growth Strategy, you need a Strategic Marketing Campaign to successfully execute the strategy. Ascent specializes in designing strategic marketing campaigns for construction companies. We understand the unique value propositions that construction companies offer to their ideal clients, which makes us the ideal choice for your strategic marketing needs.
Successful Marketing Campaigns
Successful marketing campaigns consist of three key components: Ideal Clients, Powerful Messaging, and Effective Delivery.
Ideal Clients
Identifying your Ideal Client is the foundation of an effective marketing campaign. You need to know your audience to know what to say and how to say it.
Powerful Messaging
A Powerful Message speaks directly to your Ideal Clients. It either speaks to a problem they have or a goal they want to reach. The message also explains why you are the best suited to help them, communicating your Unique Selling Proposition (USP).
Effective Delivery
Read one of our recent Success Stories about a Strategic Marketing campaign for an Electrical Contractor
The last component of a strategic marketing campaign is to measure its performance over time, determine what’s working (and what isn’t), and adjust the strategy based on this data. By leveraging multiple data collection platforms, aggregating and analyzing the data, and making calculated adjustments, we help ensure our clients’ campaigns continue to generate real-world results.
Additionally, a professionally implemented Customer Relationship Management (CRM) system delivers many benefits for sales, marketing, service and other teams. By tracking all of your sales activities and automating repetitive tasks, your sales team can spend less time on data entry and more on selling.
