From Undocumented Processes to Confident Expansion — with Ongoing Fractional CFO Support
The engagement concluded with a complete Operational Design, Procore optimization, customized Operations Manual, and an ongoing Fractional CFO relationship — enabling a high-end NYC residential contractor to expand confidently beyond their traditional base into new markets.
CLIENT
Rockhill Construction is a high-end residential general contractor providing pre-construction, construction management, preventative maintenance, design-build, architecture, and custom millwork services in the greater New York City metropolitan area. Annual revenue exceeds $25M.
CHALLENGE
Rockhill’s rapid growth had outpaced their documented processes and Procore integration. The management team lacked formal project management best practices, their estimating process needed an overhaul, and they needed financial leadership support to sustain the expansion.
RESULTS
Ascent delivered 10 new process workflows, 13 job descriptions, a comprehensive Operations Manual, optimized Procore configuration, and continues to provide Fractional CFO services — enabling Rockhill to expand from NYC into Upstate New York with full operational and financial confidence.
Is you team growing faster than your systems can support?
The Ascent Difference
We gave a high-end NYC contractor the operational infrastructure and ongoing financial leadership to expand beyond their traditional market — confidently and profitably.
Rockhill Construction had earned its reputation through exceptional craftsmanship and attention to detail in some of New York City’s most demanding residential projects. With revenue exceeding $25M and a growing pipeline, the company was thriving — but leadership knew that the processes and systems that had gotten them here weren’t designed for where they wanted to go.
The project management team lacked documented best practices. Procore was in use but not fully integrated into daily operations. And the estimation process, while functional, hadn’t been formalized in a way that could scale. Rockhill’s COO captured it clearly: they wanted to make sure the right processes and procedures were in place to continue growing and expanding.
What started as an Operational Design engagement evolved into a deeper, ongoing partnership — a pattern we see often with companies that recognize the value of sustained executive-level support.
Ascent engaged through discovery workshops, Procore training, process mapping, and ongoing financial leadership. Our engagement included:
- Discovery Phase with Procore usage audit and operational assessment
- One-on-one leadership coaching and industry best practices training
- Process mapping workshops — 10 detailed workflow diagrams (displayed in Rockhill’s Manhattan office)
- 13 new job descriptions with integrated roles and responsibilities
- Procore Financials configuration and Acumatica integration
- Estimation process overhaul
- Deliverable: Comprehensive Operations Manual + ongoing Fractional CFO services
“Our business was growing substantially and we wanted to make sure that we had the right processes and procedures in place in order to continue to grow and expand.”
— Rich Ferraioli
COO, Rockhill Construction
Rockhill’s management now has the documented processes, trained team, and financial oversight to expand with confidence. The Operations Manual — complete with custom process diagrams proudly displayed in their Manhattan office — serves as the operational foundation for every current and future employee.
The ongoing Fractional CFO relationship provides Rockhill with executive-level financial leadership without full-time overhead, supporting their expansion from their traditional NYC base into Upstate New York. It’s the kind of sustained partnership that turns a one-time engagement into a competitive advantage.
For high-end residential contractors, growth is rarely limited by demand — it’s limited by operational capacity. The companies that expand successfully into new markets are the ones that invest in systems before they invest in geography. And for many growing contractors, the difference between a plateau and a breakthrough is having the financial leadership to see around corners — which is exactly what a Fractional CFO provides.
Ready to expand with confidence?
If your construction company is growing and you need both operational infrastructure and ongoing financial leadership to sustain that growth, let’s talk about how Ascent’s Operational Design and Fractional CFO services can help.