From Overwhelmed Owner to a 50%+ Revenue Increase Through Executive Coaching
The engagement concluded with a transformed leadership style, new operational capacity, a 50%+ revenue increase, and an owner who rediscovered his passion for the business — all through Ascent’s focused, eight-month Executive Coaching Program.
CLIENT
E-TEC is a commercial electrical contractor based in East Point, GA, founded in 2005. By 2015, annual revenue had stagnated around $600K–$800K with 11 employees.
CHALLENGE
Owner BJ Thomas was overwhelmed, doing everything himself, losing passion for the business, and seriously considering getting out. Employee morale was plummeting, delegation was nonexistent, and personal time had evaporated.
RESULTS
Through eight months of bi-weekly executive coaching, Ascent helped BJ hire his first administrator, learn to delegate, transform his management style, and rebuild team morale — resulting in a revenue jump to $1.2M, a ~10% increase in net profits, a 25%+ expansion in client base, and weekends off.
Feel trapped in the daily operations of your business?
The Ascent Difference
We helped an overwhelmed owner go from thinking about quitting to leading a company with 50%+ revenue growth, higher profits, a happier team, and weekends free — through focused, practical executive coaching.
BJ Thomas had grown E-TEC to $800K in revenue through sheer personal effort — and that was exactly the problem. He was the estimator, the project manager, the HR department, and the problem-solver of last resort. The business ran through him, and he was burning out. Employee morale was declining because BJ didn’t have the bandwidth to lead, and family time had become a casualty of the business he’d built.
By 2015, BJ was seriously considering getting out. Not because the business was failing — because it was consuming him. What he needed wasn’t a new business plan or more technology. He needed someone to help him become the leader his business required — and to build the operational capacity that would free him from the daily grind.
Ascent’s Executive Coaching Program engaged BJ through bi-weekly sessions over eight months. The engagement focused on:
- Personal leadership assessment and management style evaluation
- Administrator hiring — recruitment, interview support, and role design
- Operational software implementation to increase capacity
- Delegation framework — identifying which tasks to retain and which to release
- Team communication and leadership development
- Outcome: A transformed leader, a motivated team, and a growing business
“I was absolutely overwhelmed, and the business wasn’t growing. I thought this must not be for me. I was definitely thinking of getting out.”
BJ Thomas
Owner/President, E-TEC Electrical Contractors
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Feeling stuck in the business you built?
If you’re a construction business owner who feels trapped in daily operations and wants to build a company that works without you running everything, let’s talk about how Ascent’s Executive Coaching can help.