From a Strong Local Reputation to a Multi-Sector Growth Strategy
The engagement concluded with validated market sector selections, targeted marketing campaigns reaching 2,100+ prospects, a redesigned website, and trade show presence — equipping a family-owned GC with the research, materials, and systematic outreach to expand into four high-potential sectors.
CLIENT
Lovvorn Construction is a family-owned licensed general contractor based in Atlanta, GA, specializing in commercial and industrial projects. Founded in 1996, they have completed over $65M in construction projects, including 32 churches, 19 schools, and 10 local government projects.
CHALLENGE
Lovvorn needed to expand beyond their existing client base but lacked the market research, marketing materials, and systematic outreach to pursue new sectors. Their website and collateral needed updating, and they needed a strategic partner to identify which market sectors offered the highest growth potential.
RESULTS
Ascent identified and validated four high-potential market sectors (churches, assisted living, small industrial, and franchise restaurants), executed targeted marketing campaigns reaching over 2,100 prospects across all sectors, and redesigned Lovvorn’s website and trade show presence.
Need to diversify but aren't sure where the opportunities are?
The Ascent Difference
We turned a successful but locally bounded general contractor into a strategically positioned firm with four validated growth sectors, targeted campaigns, and a pipeline of qualified opportunities.
The Lovvorn family had built something special over two decades — a reputation for quality commercial and industrial construction backed by an impressive portfolio of churches, schools, and government projects. The business was successful, but growth had become dependent on existing relationships and repeat clients. To expand, they needed to proactively pursue new markets.
Lovvorn’s challenge wasn’t about capability — they had the experience and track record. It was about direction and infrastructure. Which sectors offered the best opportunities? How should they present themselves to new audiences? And how could they systematically reach the right decision-makers? They needed a strategic partner who could answer all three.
Ascent conducted extensive market research and executed multi-channel campaigns across four sectors. Our engagement included:
- Project history analysis to identify highest-potential growth sectors
- Market research and opportunity validation across four identified sectors
- Targeted prospect list development: 2,100+ contacts across all sectors
- Sector-specific marketing collateral, brochures, and digital campaigns
- Website redesign supporting marketing and sales efforts
- Deliverable: Trade show booth, multi-channel campaigns, and strategic coaching for each market sector
“Ascent Consulting has been an outstanding partner for us as we build for today and look to the future. We could not have done the research or developed the materials needed to compete and thrive in our desired business environment without them.”
Wesley Lovvorn
CEO, Lovvorn Construction
Lovvorn now has a strategic presence across four validated market sectors, each supported by custom marketing materials, targeted prospect lists, and active campaign infrastructure. The campaigns were designed not just for reach but for qualification — putting Lovvorn in front of decision-makers who were already in the market for the services they provide.
The website redesign and trade show presence reinforce the professional image that Lovvorn’s project portfolio deserves, while Ascent’s strategy coaching and sales preparation gave the team confidence in pursuing conversations they wouldn’t have had before.
For established contractors whose growth has been primarily relationship-driven, the shift to proactive market development feels uncomfortable — but it’s necessary. The companies that sustain multi-generational success are the ones that diversify their pipeline before they need to. Research-backed sector selection, targeted outreach, and professional materials aren’t replacing relationships — they’re creating new ones.
Ready to diversify your pipeline with strategic precision?
If your construction company needs to expand into new market sectors but isn’t sure where to start, let’s talk about how Ascent identifies, validates, and activates the opportunities with the highest return.