From Local Reputation to a 440% Increase in Web Traffic and a Full Pipeline
The engagement concluded with a new SEO-optimized website, comprehensive digital and physical marketing campaigns, and a 440% increase in web traffic — resulting in a diversified client base, several new clients, and a 6-month project backlog for a growing electrical contractor.
CLIENT
GEM Electrical Contracting is a premier industrial and commercial electrical contractor based in Clifton, NJ, founded in 2007. Annual revenue exceeds $3M.
CHALLENGE
Owner Jose Moreno wanted to expand into the industrial sector but lacked the resources for an effective marketing campaign. GEM’s existing presence didn’t communicate their capabilities to the right audience, and they had no systematic way to build a pipeline of new project opportunities.
RESULTS
Ascent delivered a complete strategic marketing campaign — including a new SEO-optimized website, multi-channel email and direct mail campaigns, social media management, and Google Ads optimization — resulting in a 440% increase in web traffic, 330% increase in organic traffic, several new clients, and a 6-month backlog within two years.
440%
Increase in overall web traffic
400%
Increase in sessions per month
330%
Increase in organic traffic
180%
Increase in views per month
If your company's capabilities exceed your market visibility, Ascent builds marketing systems that fill your pipeline.
The Ascent Difference
We built a comprehensive marketing engine that turned a well-kept local secret into a visible, sought-after electrical contractor — with a 440% traffic increase and a 6-month backlog to show for it.
GEM Electrical had built an excellent reputation in Northern New Jersey’s commercial electrical market. Their work quality was strong, their clients were satisfied, but their market visibility didn’t match their capability. Owner Jose Moreno recognized a significant opportunity in the industrial sector — but without the internal resources to build and execute a marketing strategy, that opportunity was going to remain untapped.
GEM didn’t need a logo refresh or a brochure. They needed a comprehensive, multi-channel marketing system designed around their ideal clients, their service capabilities, and their growth goals — and they needed a partner who understood the construction market well enough to make every marketing dollar count.
Ascent designed and executed a full-spectrum marketing campaign. Our engagement included:
- Ideal customer profile and market opportunity analysis
- Value proposition development and messaging framework
- New SEO-optimized website showcasing portfolio, expertise, and services
- Multi-stage email and direct mail campaigns targeted to industrial decision-makers
- Social media content creation and management
- Google Ads optimization and ongoing analytics reporting
- Deliverable: A comprehensive, data-driven marketing engine with measurable monthly results
The numbers tell the story: 440% increase in overall web traffic, 330% increase in organic traffic, 400% increase in sessions per month, and 180% increase in views per month. But the real outcome was business impact — GEM added several new clients, diversified their revenue stream, expanded their client base, and built a 6-month project backlog.
Monthly analytics reports allowed Ascent and GEM to make data-driven adjustments to strategy, timing, and execution throughout the campaign — ensuring continuous optimization rather than a set-it-and-forget-it approach.
For specialty contractors whose reputation exceeds their visibility, the growth ceiling isn’t about capability — it’s about reach. The companies that consistently fill their pipeline are the ones that invest in systematic, measurable marketing designed for the construction market. A good website isn’t enough. A strategic campaign that puts the right message in front of the right decision-makers, measured and optimized over time — that’s what fills a backlog.
Ready to turn your reputation into a full pipeline?
If your construction company’s capabilities exceed your market visibility, let’s talk about how Ascent designs marketing strategies that generate measurable results.