Marketing Assessment Form

Where Does Your Construction Business Stand?

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WEBSITE

Our website is clean, professional and sophisticated?
We are getting found online
Our website content is attracting traffic
Our website is generating leads for our business
Our website include 'conversion' forms where visitors can leave an email address in exchange for content
We offer deeper content [i.e., a how-to guide, tip sheet, bundle of related services...]
We use Landing Pages [where site navigation has been removed] to describe the benefits associated with our offer
We include Calls To Action (CTA) throughout our website, and particularly on our highest trafficked pages
The template of Our site is responsive: (meaning the content seamlessly translates across desktop, tablets and phones, both horizontally & vertically)
There is a "Portfolio" page, displaying Our work by type/category with professional, clean photos
Our website proudly displays testimonials, awards & recognitions
We have included an online pre-qualification process for potential subcontractors
We use SEO optimization and META tags
We use Google Analytics and look at Our site's statistics regularly
We have a Blog, Updates or News section and regularly post interesting, SEO-optimized content that offers value to our readers?
We use CTAs in our blog posts
We have a subscriber sign-up form for digital content
We are listed on and registered with the major search engines (Google, Yahoo, Bing, etc.)
Presentation folders
Slick sheets
Capabilities Statements
Portfolio book
Flyers, pamphlets
Direct mailers
Branded envelopes
Business Cards
Jobsite door hangers
Job site signs
Press releases
We have a list of subscribers for Our digital content
We produce a monthly or quarterly email newsletter
We regularly submit content and post to industry websites and/or discussion groups
We have social media accounts and post content regularly (Twitter, Facebook & LinkedIn)?
We promote offers on our social networks
We use a standard bid request system or format
We use an online service to send out bid requests, plans and specifications to subcontractors
We have professional RFP and RFQ templates
We have professional estimating software
We have established our bonding capacity with our Surety
Our branding, including our logo and tagline, are modern and professional?
We have created an ideal image for our brand
We have a vision for our brand
We have a roadmap for reaching our vision
We have interesting promotional materials with Our current logo and branding represented clearly
Company contact information (phone, email, website) is displayed on our merchandise
We regularly provide company-branded merchandise to our existing clients
We bring company-branded giveaways to trade shows and networking events
We have identified our ideal client profile(s)?
We know who is currently buying our product or service
We know what what our ideal clients are interested in
We know why people aren't hiring us
We know who would be interested in hiring us in the future
We know how many potential ideal clients exist in our target demographic
We know the general trends that are affecting our ideal clients
We know how new potential clients would find us
They would use our products and/or services
We know why they would hire us and what need are they wanting to satisfy
We have identified our biggest competitors?
We know what image people have of our brand vs our competitors'
We know what people think about the different aspects of our service (name, advertising, pricing...)
There are no improvements that could be made to our product or service to meet people's needs even better
We know the single most important benefit our brand should be seen to be offering
We know how to best communicate that benefit to the people we're interested in attracting
We know the right price to charge for our services
We know other new products or services our brand could offer people
We have identified our target markets, sectors and project types
We have established a steady, reliable stream of bid opportunities
We have established relationships with multiple Developers and Owners for new project opportunities
We have company vehicles and are clearly displaying our branding on both sides
We are members of local and national trade organizations
We participate in and attend local industry events
We attend networking events to establish & maintain relationships
We secure booths at trade shows that are most impactful to our business
We regularly check & manage our online reviews on sites such as Angie's List, Yelp & rateOurcontractor.com
Our employees wear shirts that clearly identify our company
We have jobsite signs with our company name and contact information
We have company vehicles with our company information displayed
Our employees take pictures before, during and after the project for digital and print marketing purposes, as well as social media updates showing the progress of a job
We train our employees to keep jobsites clean and to always be on time & professional. We know the way we treat our clients is the best marketing.
At the end of a successful project, we ask for a testimonial
We follow up with leads our website has generated
We create automated email messages that are relevant to the recipient based on the offer downloaded
We regularly [at least monthly] review our analytics
We have set up specific and measureable goals for our business
We use tracking URLs in our email communications
We test new approaches on a regular basis