individual case study page template – Commercial Specialty Contractor – backup 10-06-2020

Identity Mockup June 3, 2019

Commercial Specialty Contractor

We’ve created a unique visual system and strategy across the wide existing spectrum of visible mobile applications and found yourself in a wide, straggling with wainscots.

Task

Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.

Strategy

Brand Strategy, UX Strategy

Design

UI/UX Design, Art Direction

Client

Envato

Capabilities

We help to create visual strategies.

Website & Mobile Development
86%

The Jon Smith Group (JSG) is a specialty contractor based in Atlanta, GA. Their work is varied, including carpentry, interior framing, drywall and ceilings. They perform entire small projects and also handle specific project work for large general contractors in Metro Atlanta. In addition, they offer logistics services, perform selective demolition and interior construction, and provide roll-off dumpster service for themselves and other contractors.

They’ve successfully completed projects for Atlanta Hartsfield – Jackson Airport, Delta Airlines, SunTrust Bank, Philips Arena, and the NFL in conjunction with Super Bowl LIII in 2019.

Like many organizations, The Jon Smith Group was looking to get to the next level of sales and growth. They had plenty of business from existing clientele, which was sustaining them. But it wasn’t increasing sales volume. To expand market share, they needed to generate new business by reaching out to other companies.

Like many organizations, The Jon Smith Group was looking to get to the next level of sales and growth. They had plenty of business from existing clientele, which was sustaining them. But it wasn’t increasing sales volume. To expand market share, they needed to generate new business by reaching out to other companies.

Although the company was increasing their business development efforts, they felt they had very little to present that spoke to the quality of their work and professionalism. Their website was outdated, and their minimal sales collateral did not adequately showcase the company’s talents, their work experience, or their skill set.

In general, large contractors are used to meeting with companies that feature first-class materials. For this reason, the JSG founders felt ill-equipped to meet with the other large general contractors in town, for fear of appearing unprofessional and ‘not up to standards’.

They needed to stand out from their competition, but more importantly show that they were capable of meeting and exceeding the standards that $1B+ general contractors expect from their subcontractors.

Not pleased with the current situation, JSG Founder Jonathan Ford contacted Ascent Consulting. JSG and Ascent agreed that there was a definite “gap” between how JSG felt about themselves (all positive) and what their materials reflected (outdated & unprofessional).  Ascent put together a plan to upgrade the image of JSG and build a comprehensive catalog of materials they could use to represent their image to the public. Over the next several weeks:

  • Ascent met several times with JSG’s leaders, plus a few key team members and project managers
  • Ascent came to understand the company, their values, and the services they offer
  • Ascent learned JSG’s value proposition and their desired outcomes in business development and marketing

With the “getting to know you” phase complete, Ascent, in full accord with JSG, tackled the company’s marketing materials and upgraded their image. Over the next few months, Ascent:

  • Designed an upgraded logo
  • Created new business card designs
  • Selected a design theme and color palette for all digital and print materials
  • Designed a full color, 4-page brochure about the company
  • Designed and built a completely new WordPress website
  • Wrote JSG-specific content that was Search Engine Optimized (SEO)
  • Designed three variants of print/digital Capabilities Statements
  • Designed trade show booth banners

In addition, Ascent developed a PowerPoint slide deck that the owners could take to general contractors and use to educate them about The Jon Smith Group – what they do, their value proposition, and why the General Contractor should use them on their construction jobs.

Across the board, JSG’s new image and marketing materials have earned rave reviews. At trade shows, company managers said the materials were a “wild success” with everyone commenting on the newness and freshness of the pieces that were created. Better yet, the materials have helped generate new work for JSG.

Capabilities

Team Management. Brand strategy.

Showcase

Our most recent digital and strategy projects.

We knew how to sell but wanted sales collateral that represented the brand we had built. Ascent Consulting gave us the marketing material expertise and backup that we needed.
Jonathan Ford
Owner/Founder, JSG

Testimonials

We help to achieve mutual goals.

0
Succeeded projects

Our clients describe us as a product team which creates amazing UI/UX, by crafting top-notch user experience.

0
Working hours were spent

We’ve structured our workflow processes were from the funny the century rather, initial all the made, have spare to negatives.

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Case Study

Commercial Specialty Contractor

Marketing

Client: The Jon Smith Group (JSG) Commercial Specialty Contractor

Owner: Jonathan Ford & David Smith

Annual Sales: $5-10 Million

Location: Atlanta, Ga

BACKGROUND

The Jon Smith Group (JSG) is a specialty contractor based in Atlanta, GA. Their work is varied, including carpentry, interior framing, drywall and ceilings. They perform entire small projects and also handle specific project work for large general contractors in Metro Atlanta. In addition, they offer logistics services, perform selective demolition and interior construction, and provide roll-off dumpster service for themselves and other contractors.

They’ve successfully completed projects for Atlanta Hartsfield – Jackson Airport, Delta Airlines, SunTrust Bank, Philips Arena, and the NFL in conjunction with Super Bowl LIII in 2019.

Our Services

We're a team of creatives who are excited about new ideas and unique mutual opportunities.

SITUATION

Like many organizations, The Jon Smith Group was looking to get to the next level of sales and growth. They had plenty of business from existing clientele, which was sustaining them. But it wasn’t increasing sales volume. To expand market share, they needed to generate new business by reaching out to other companies.

BUSINESS DEVELOPMENT GOALS

Like many organizations, The Jon Smith Group was looking to get to the next level of sales and growth. They had plenty of business from existing clientele, which was sustaining them. But it wasn’t increasing sales volume. To expand market share, they needed to generate new business by reaching out to other companies.

"We knew how to sell but wanted sales collateral that represented the brand we had built. Ascent Consulting gave us the marketing material expertise and backup that we needed."
Jonathan Ford
Owner/Founder, JSG
DEVELOPMENT

Although the company was increasing their business development efforts, they felt they had very little to present that spoke to the quality of their work and professionalism. Their website was outdated, and their minimal sales collateral did not adequately showcase the company’s talents, their work experience, or their skill set.

In general, large contractors are used to meeting with companies that feature first-class materials. For this reason, the JSG founders felt ill-equipped to meet with the other large general contractors in town, for fear of appearing unprofessional and ‘not up to standards’.

They needed to stand out from their competition, but more importantly show that they were capable of meeting and exceeding the standards that $1B+ general contractors expect from their subcontractors.

REACHING OUT

Not pleased with the current situation, JSG Founder Jonathan Ford contacted Ascent Consulting. JSG and Ascent agreed that there was a definite “gap” between how JSG felt about themselves (all positive) and what their materials reflected (outdated & unprofessional).  Ascent put together a plan to upgrade the image of JSG and build a comprehensive catalog of materials they could use to represent their image to the public. Over the next several weeks:

Ascent met several times with JSG’s leaders, plus a few key team members and project managers

Ascent came to understand the company, their values, and the services they offer

Ascent learned JSG’s value proposition and their desired outcomes in business development and marketing

CHANGING THE LOOK AND FEEL

With the “getting to know you” phase complete, Ascent, in full accord with JSG, tackled the company’s marketing materials and upgraded their image. Over the next few months, Ascent:

Designed an upgraded logo

Created new business card designs

Selected a design theme and color palette for all digital and print materials

Designed a full color, 4-page brochure about the company

Designed and built a completely new WordPress website

Wrote JSG-specific content that was Search Engine Optimized (SEO)

Designed three variants of print/digital Capabilities Statements

Designed trade show booth banners

In addition, Ascent developed a PowerPoint slide deck that the owners could take to general contractors and use to educate them about The Jon Smith Group – what they do, their value proposition, and why the General Contractor should use them on their construction jobs.

0 %
Increase In Monthly Revenue
0 %
Increase In Online Mention
RESULTS

Across the board, JSG’s new image and marketing materials have earned rave reviews. At trade shows, company managers said the materials were a “wild success” with everyone commenting on the newness and freshness of the pieces that were created. Better yet, the materials have helped generate new work for JSG.

If you'd like similar results for your business, let's talk!

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We are committed to delivering impressive results in the areas of 
profitability, performance and growth.

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