Strategic Marketing Campaigns

Strategic Marketing Campaigns

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Once you have an established Growth Strategy, you need a Strategic Construction Marketing Campaign to successfully execute the strategy.  Ascent specializes in designing and executing strategic marketing campaigns for construction companies. We understand the unique value propositions that AEC companies offer to their ideal clients, which makes us the ideal choice for all your marketing needs.

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Successful marketing campaigns

Successful marketing campaigns consist of three key components: Ideal Clients, Power Messaging, and Effective Delivery.

Ideal Clients

Identifying your Ideal Client is the foundation of an effective marketing campaign. You need to know your audience to know what to say and how to say it.

Powerful Messaging

A Powerful Message speaks directly to your Ideal Clients. It either speaks to a problem they have or a goal they want to reach. The message also explains why you are the best suited to help them, communicating your unique selling proposition (USP).

Effective Delivery

The Best Delivery Method ensures that your Powerful Message is received and heard by your Ideal Clients. A blend of delivery methods is often tested and evaluated to create a powerful Marketing Mix that drives engagement.

Trying to figure it out on your own can be a slow and stressful process. If you want to see results faster, there is another way.

The last component of a strategic marketing campaign is to measure its performance over time, determine what’s working (and what isn’t), and adjust the strategy based on this data.  By leveraging multiple data collection platforms, aggregating and analyzing the data, and making calculated adjustments, we help ensure our clients’ campaigns continue to generate real-world results.

Additionally, a professionally implemented CRM system delivers many benefits for sales, marketing, service and other teams. By tracking all of your sales activities and automating repetitive tasks, your sales team can spend less time on data entry and more on selling.

“The team at Ascent Consulting took the time to understand our business and design customized solutions that have truly made a difference for our organization. I now have the tools I need to make educated and informed decisions at the project and corporate level.”
John Doie
Owner/Founder, ABC

Book a FREE Performance Consultation Now

Could you benefit from the advice of a construction business expert? In our 30-minute call, you will get recommendations for immediate adjustments that will improve the performance and profitability of YOUR construction company.

Like many of our clients, we are all being impacted by COVID-19. Luckily, we have been working remotely and virtually with our clients for years. Although we love to be on-site and work hands-on, we’re skilled at working with our clients remotely, allowing us to help when they need us most.

Have questions? Let us know how we can help support you and your business.